GoAnalyze Details
Overview
GoAnalyze is an analytics platform with a huge twist (I’ll get to that later). This platform is a SaaS that currently has $489 MRR and still growing. The platform itself is only 4 months old – but we did a whole year of Alpha and Beta testing, as well as a round of LTD’s on Dealify.com that also was super successful.
Main Website: Goanalyze.io
Main Platform: App.Goanalyze.io
ProductHunt: https://www.producthunt.com/posts/goanalyze
Product:
GoAnalyze is super easy to use (as a user) and even easier to manage it. I spent about 10 hours a week replying to support tickets which there aren’t many anyway. The platform allows users to simply add a code to their website in the HTML section, and boom. It works. Here’s the twist… We recently developed TikTok AND Instagram influencer search.. This would be in direct competition with Influencegrid.com and Ninjaoutreach.com to name a few. Users can not only utilize their own visitor data for their site(s) but also take that information and find influencers to best represent their brand.
** NO OTHER PLATFORM DOES THIS COMBINATION**
On the TikTok side: There’s about 125,000 influencers in the database
On the Instagram side we have over 300,000 influencers in the database
Money:
The platform is set to a minimum of $99/mo primarily because of the influencer part. Having TikTok AND instagram AND analytics all combined make this a niche product that no one else can replicate. Well, they can, but will take a long time and not without knowing HOW we obtained the influencers we obtained, which I will disclose to the seller.
The platform uses a simple monthly/annual plan structure at 99/249/499 for monthly and a large discount is offered fo annual plans. You can EASILY monetize even more by separating the influencer part and only giving access to that part as a separate plan. I have thought about this but it’s not ideal because people like the all inclusiveness of the platform the way it is.
Costs
We use a few different systems (which can be combined later on if you want)
1. AWS: This is our LIVE server. All live files are stored here as well as our influencer marketing database. ($53/Mo)
OVERALL TOTAL OVERHEAR: $85/Mo.
OVERALL REVENUE: $489/Mo
TOTAL TAKE HOME: $404/Mo
Marketing
We haven’t done any marketing whatsoever. All customers we have were obtained by word of mouth, organic search or organic ways. We haven’t sunk a single penny into any type of marketing since we launched.
Tech Stack
Data Sourcing
We source the data for influencers a few ways, but we will disclose this to the new owner. The data is updated automatically by our system we custom developed to keep the data updated on a weekly basis.
Growth Opportunities
Competitors
We have absolutely ZERO competitors when you look at the platform as a whole. If you separate the features:
FOR ANALYTICS:
Hotjar
FullStory
CrazyEgg
Clicktale
Smartlook
FOR TIKTOK PLATFORMS SPECIFICALLY:
Tokfluence
Hypetrace
Influencegrid (Recently sold for 5-figures)
FOR INSTAGRAM PLATFORMS
Upfluence
Ninjaoutreach (Recently sold for shy of 3Million on flippa)
Juliusworks
These platforms, though, all charge a lot of money just for their standalone product. You have an ADVANTAGE because you not only have TikTok, you have Instagram, you have a whole analytics suite.
What’s Included:
Note: It’s much easier to just give you access to everything and you can manually change things over to your information like credit card numbers, emails, etc… I won’t be transferring anything because of the time and hoops you have to jump through to even transfer things like this. You’ll Get:
AWS Server credentials
Test Server credentials (This is where the emails are stored and comes with iPage)
iPage credentials (for the domain and cPanel access)
HeyOliver – this is our chat support system- We purchased a lifetime deal, so it’s all yours.
Freshdesk credentials for our support ticketing system.
Why Sell:
I own Katistudios.com which builds, interrupts industries, and then sells platforms that help other businesses. I don’t have a passion for analytics or influencers and I believe that someone else who has a passion for this could take it FAR.
CONS:
I believe the biggest issue we face is the price. It’s a bit pricey, but its because we have SO much to offer. If you look at even Ninjaoutreach, they START at $299/Mo just to use instagram searches. InfluenceGrid: $30/mo just for tiktok. And then hotter is also pretty up there too and they don’t even offer analytics, just heatmaps, session recordings, and I think funnels.
Time to Run:
The platform takes minimal effort. I spent more time developing it than supporting it. The support tickets are VERY low because the platform is EASY to use. This is a turnkey platform, little is needed to know to run it. I think I spend about 10 hours a week helping customers, 0 hours marketing, and maybe 20 hours on development, but that’s because I chose to be more involved with development.
Seller Financing.
Ideally, we want a clean exit on the platform.
What’s Included:
Note: It’s much easier to just give you access to everything and you can manually change things over to your information like credit card numbers, emails, etc… I won’t be transferring anything because of the time and hoops you have to jump through to even transfer things like this. You’ll Get:
AWS Server credentials
Test Server credentials (This is where the emails are stored and comes with iPage)
iPage credentials (for the domain and cPanel access)
HeyOliver - this is our chat support system- We purchased a lifetime deal, so it’s all yours.
Freshdesk credentials for our support ticketing system.
Costs
We use a few different systems (which can be combined later on if you want)
1. AWS: This is our LIVE server. All live files are stored here as well as our influencer marketing database. ($53/Mo)
