Lead generation is never an easy task, but this can’t be a reason why you shouldn’t try. Why? Because more leads lead to business success!
Sixty-one percent of marketers say generating traffic and leads is their top challenge. Some businesses really dedicate time and even a lot of money before they hit their target number.
Essential to success is to first acquire good research, advice from successful entrepreneurs, and to try out several tactics and explore different channels. By doing so, you can get a full glimpse of how to set up smart tactics and optimize your lead generation strategies to acquire fresh leads and see an uptick in your marketing efforts.
Although trends and consumer habits change indefinitely, here are 6 lead generation hacks that you can try now that have been proven to work for top brands in 2020.
1. Display popups that convert
Many businesses are losing out on capturing their website visitors. However, with a pop-up, you have the opportunity of capturing these website visitors and getting them to subscribe. This way, you can easily communicate and nurture these leads to start using your product.
It isn’t enough to just set up a pop-up. The average conversion rate for all pop-ups is 3.09%. But, by optimizing your pop-up, you can boost your conversion rate by up to 9.28%. To do this, you need to A/B test your pop-ups, trying out a different copy, pop-up placement, and specific triggers to understand what works best.
2. Build an audience on Linkedin
LinkedIn is built for professional networking and many businesses even look for solutions for their specific needs. That’s why LinkedIn makes for a great lead generation tool. In fact, 62% of B2B marketers say LinkedIn successfully generates leads.
Use LinkedIn to grow your audience, sharing content, commenting on posts, and joining discussions.
You can even repurpose articles written by your team into short LinkedIn posts. As you gain traction, your posts will be shown to more people and potential leads that are looking for solutions like yours will have an easier time finding your product.
3. Understand and gather your leads using LinkedIn
Now you’ve been able to use LinkedIn to gather an audience, you need to be able to connect with and take these prospective customers out of LinkedIn and into your inbox to start communicating. One LinkedIn lead gen tool that every business needs is FindThatLead.
With this tool, you can gather new LinkedIn connections, send messages, and turn them into email contacts. These LinkedIn leads will be easier to access, allowing you to nurture them in a meaningful manner.
Many companies are losing out on capturing and starting conversations with LinkedIn leads, with many seeing their LinkedIn messages to these leads going unread. With FindThatLead, you can send meaningful and value-adding messages and turn that connection into a lead without sounding sales-y.
4. Set up a referral marketing
Consumers trust recommendations from friends and family more than a suggestion or an ad online. This is common knowledge. Why not tap into this insight by generating leads through referrals? Ask your existing users to refer their network to your product in exchange for a feature unlock or extra credits. Referral marketing has proven to bring in more customers, without having to pour in a large budget.
Dropbox saw a 60% increase in signups just by incentivizing their referral program. Users who invited their friends to sign up on Dropbox get 16GB free space. What’s more, the people who were referred also get 16GB free space. It’s a win-win!
You can easily set up such a referral program for your business. It just takes 3 steps:
- Define the incentive your customer gets from referring your product to others.
- Set up a page on your website about the referral program, which clearly defines rewards and FAQs.
- Inform your customers about the program. Make the communication a part of your email marketing calendar. You can even add a small banner within your product dashboard about the program.
5. Rank for specific keywords with content
Ninety-three percent of online experiences begin with a search engine. This means that your target audience is looking for solutions like yours using a simple search. You need to be able to tap into this consumer behavior by creating content that helps you rank for keywords that your audience typically uses.
For instance, if you are a communication channel for remote companies, you can create content that helps them work remotely and subtly plug your content. This target audience would then subscribe to receive more of such content from you, allowing you to capture a qualified lead as a subscriber.
When done right, your content can help you rank ahead of your competitors and make you more visible to your audience.
6. Create a free tool that solves a problem
Your target audience has highly specific problems and needs. The product you want your target audience to use is too much of an ask. But, with a free tool that creates value for your potential customers, you can show them what you can offer, reeling them in to test your product.
Some of the best companies like Hubspot have created smaller tools like a Website Grader and Blog Topic Generator to help their target audience solve smaller issues. Their audience would then see how helpful the company is, prompting them to see the range of products that the company offers.
With a free tool, you can also capture the email addresses of consumers who use your tool and you’ll be able to nurture these leads to become customers.
Lead generation is the first step of your sales pipeline and a critical part of ensuring your business succeeds. Spend time setting up strategies to capture leads and monitor them closely to recognize what works and improve what doesn’t.
You can’t just set up different lead gen strategies and let them take its course. Instead, you need to test different tools, copy, design, and tactics to find the strategy that delivers the best conversions.
We hope these 6 lead generation strategies help you capture leads you can later nurture and successfully turn into customers.
About the author
Vanhishikha Bhargava is the Content Marketer at FindThatLead. You’ll often find her looking for B2B marketing and sales strategies which she shares on her blog regularly. You can follow her posts here or connect with her on LinkedIn.